To He Nha Trang Wins ASEAN SOAR Together 2026 Grand Winner

To He Nha Trang has been named one of the 8 Grand Winners of the ASEAN SOAR Together 2026 Business Challenge, recognizing its contribution to Vietnamese traditional crafts, cultural tourism, digital transformation, and community development.

A Proud Milestone for Vietnamese Cultural Tourism

To He Nha Trang is honored to announce that we have been selected as one of the 8 GRAND WINNERS of the ASEAN SOAR Together 2026 Business Challenge, representing Vietnam among outstanding enterprises across Southeast Asia.

Organized by the ASEAN Foundation in collaboration with TikTok and programme partners, ASEAN SOAR Together aims to strengthen Micro, Small and Medium Enterprises (MSMEs) through digital transformation, business development, innovation, and positive community impact.

This recognition marks an important milestone in our journey to preserve Vietnamese traditional folk arts and introduce the beauty of Vietnamese culture to international visitors.

8 Grand Winners Across ASEAN

The Grand Winner announcement recognizes eight outstanding enterprises from six ASEAN countries:

- Imago Raw Honey – Indonesia

- Finn Artisan (Nusantara Creation) – Malaysia

- Woven – The Philippines

- Scarlet Enterprise – The Philippines

- Wheyl – The Philippines

- Singapore Memories (Scentopia) – Singapore

- WORKBRAND – Thailand

- To He Nha Trang – Vietnam

Being recognized alongside these outstanding ASEAN enterprises is a tremendous honor for our team.

What Makes To He Nha Trang Special?

Located at Yasaka Garden, 01 Yersin Street, Nha Trang, Vietnam, To He Nha Trang is a cultural and creative tourism destination dedicated to Vietnamese traditional folk crafts and cultural experiences.

We believe that culture is not only a heritage to preserve but also a valuable resource for sustainable tourism and community development.

Our experiences introduce international visitors to the richness of Vietnamese cultural heritage through:

- Traditional To He Clay Figurines: Discovering the traditional Vietnamese folk art of creating colorful figurines from natural clay.

- Coconut Leaf Crafts: Learning traditional handicraft techniques from local artisans.

- Vietnamese Conical Hat Painting: Creating personalized artistic souvenirs inspired by Vietnamese culture.

- Traditional Ao Dai Experiences: Discovering Vietnam's iconic traditional costume through cultural photography.

- Vietnamese Cultural Experiences: Exploring local traditions, crafts, and stories in a peaceful garden setting.

Through these hands-on activities, visitors do more than simply observe Vietnamese culture. They experience it, create something with their own hands, and take home meaningful memories.

Our Commitment to Digital Transformation and Community Impact

Participating in ASEAN SOAR Together 2026 has been an important learning journey for To He Nha Trang.

We have continuously explored digital platforms and online distribution channels to introduce Vietnamese cultural experiences to international travelers.

Our journey focuses on three interconnected values:

1. Cultural Preservation

Keeping traditional Vietnamese folk crafts alive by introducing them to younger generations and international visitors.

2. Digital Innovation

Using digital marketing, online booking platforms, and social media to connect local cultural experiences with global travelers.

3. Sustainable Community Development

Creating opportunities to connect local artisans, traditional craftsmanship, cultural education, and tourism.

We believe that combining cultural heritage with digital innovation can create new opportunities for traditional crafts and sustainable tourism in Vietnam.

Strengthening ASEAN MSMEs for a More Digital and Inclusive Future